For the typical client at The Ōne, home is usually one of several large houses, possibly a palace. They come to Scottsdale for a particular form of treatment, known as single-client rehab, or “one client at a time”, for which the city has become globally renowned among the ultra-wealthy.
There is no group therapy, no communal area. Clients stay in their own villa or apartment and have their own driver, housekeeper, chef and live-in therapist, as well as daily one-on-one sessions with a team of between 15 and 20 psychiatrists, doctors, nurses, yoga teachers, masseuses, nutritionists, hypnotherapists and trauma therapists who brief one another on the client’s state and progress after every appointment in their private villa residence.
Total confidentiality and absolute discretion is at the forefront of their values. Apart from the staff, no one will ever know they’re there.
For Elite Clientele and Executives, regular rehab simply would not work. Clients are often globally famous and want total discretion. But beyond the desire for privacy, extreme wealth has an oddly separating effect. If you put a billionaire in a group setting, even with well-off middle-class people, they will not be able to relate to each other.
Founder and Director Michael argues, “They are not like the rest of us, these people; their lives and minds have been transformed by their fortunes.”
It’s not that the pain of the super-rich is more complicated than that of anyone else. Certainly, they have unique experiences, according to the emerging field of wealth psychology, such as the problems of “sudden wealth” or the onus of a vast inheritance. But anxiety, depression, addiction and eating disorders are hardly unique to this demographic. Scottsdale is a good place for the rich and famous to hide in peace, owing to, as one inhabitant put it, the “unique unexcitement of the Arizonians”.
This is what the client is paying for: the singular devotion of an entire team. At the start of a client’s stay, the priority is physical stabilisation. The medical staff perform blood tests, monitor blood pressure and heart rate, and then produce a baseline report, showing every possible deficiency. “A lot of our clients are quite data driven.
“A very sacred relationship,” said Hannah Grace – client co ordinator at The One, who has been in the role for a year. Once assigned to a client, she is with them for the duration of their stay. She will eat with them, talk to them whenever they feel like it, take care of them if they are having a panic attack at 4am. It is intense and intimate work, a dynamic that surprised other psychotherapists I spoke to, used to the more conventional format of strictly boundaried, weekly 50-minute sessions.
Ultra-exclusive mental health treatment is one of many new micro-industries that have sprung up to serve the super-rich. Ultimately, Psychological recovery, whether you are extremely rich or not, is hard work.
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